About us
Who We Are
We're a team of engineers, parents, and health advocates who got tired of watching families struggle with the same impossible choice: accept questionable tap water quality or settle for filtration solutions that break, leak, or simply don't work when it matters most.
Founded by water safety engineers who became parents themselves, our company was born from a simple but urgent realization: the faucet filter market was failing the families who needed protection most.
Our Story
It started with a problem every parent recognizes - that moment of hesitation before filling a sippy cup or mixing baby formula with tap water. Despite spending hundreds on various filtration systems, our founder kept encountering the same frustrations: plastic filters that cracked within months, "certified" systems that couldn't actually remove lead, and the constant anxiety of wondering, "Is this really safe for my children?"
The breaking point came during a late-night research session, discovering that many popular faucet filters are "not ideal for lead and fluoride" - the exact contaminants that pose the greatest threat to developing minds. Meanwhile, whole-house systems cost thousands, RO systems waste enormous amounts of water, and bottled water was creating a plastic nightmare in our home.
There had to be a better way.
What Makes Us Different
We Solve Problems Others Ignore
While competitors focus on basic taste improvement, we engineer solutions for the invisible threats that keep health-conscious parents awake at night. Our filters don't just make water taste better - they provide verifiable protection against lead, PFAS, and 70+ contaminants that cheap plastic alternatives simply can't handle.
We Build for the Long Term
We've seen too many families trapped in the "hidden costs of cheap" cycle - constantly replacing broken filters, dealing with leaks, and losing faith in filtration altogether. That's why we use premium brass construction and military-grade filtration media designed to perform flawlessly for years, not months.
We Understand Real Families
Our customer research goes beyond demographics to understand the deep emotional drivers behind every purchase. We know you're not just buying a filter - you're investing in peace of mind, family health, and the confidence that comes from making the smartest possible choice for your home.
Our Promise
Every product we create must pass the "Family Test": Would we trust this with our own children's health? Would we stake our reputation on its durability? Does it truly eliminate the compromise fatigue that drives families from solution to solution?
If the answer to any of these questions is "no," it doesn't leave our facility.
Our Commitment to You
- Transparency First: Third-party tested performance data, honest specifications, and clear communication about what our filters do (and don't) remove
- Quality Over Profit: Premium materials and engineering that justify the investment through years of reliable performance
- Family-Focused Innovation: Every design decision prioritizes the safety, convenience, and peace of mind of health-conscious families
- Environmental Responsibility: Reducing plastic waste while providing superior protection compared to bottled water alternatives
The Bigger Picture
We believe that access to truly safe, great-tasting water shouldn't require choosing between your family's health, your budget, and your environmental values. In a world full of compromise solutions, we're building the products we wish existed when we first became parents ourselves.
Because when it comes to your family's health, "good enough" isn't good enough.